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GreatFood.com Hires Publicis as AOR

Specialty food store GreatFood.com named the Seattle office of Publicis as its advertising agency of record.

"We believe Publicis will provide the most effective strategic marketing and creativity for our company," said Bill Cuff, president of GreatFood.com. "They have extensive knowledge of the food industry and a great success rate with their clients."

Billings and campaign plans were not disclosed.

GreatFood.com features more than 4,000 hand-selected specialty food products from more than 80 suppliers.

Publicis is a $1.5 billion U.S. communications agency with offices in Seattle, New York, Chicago, Dallas, Salt Lake City, San Francisco, Indianapolis and Boise. It is part of the $6.5 billion Publicis S.A. network, spanning 125 cities in 72 countries.