AltaVista Plans $60 Million Campaign
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AltaVista, the Internet search engine that will be spun off by Compaq Computer Corp., reportedly plans to launch an aggressive $60 million brand development and electronic commerce marketing campaign this year.
"We're going to measure ourselves not on Web site traffic or audience reach, but on revenue results," said Schrock, a long-time computer executive with Compaq.
Schrock said AltaVista plans to invest heavily in a television, print and online marketing campaign to build recognition for its name and Web site.