RealTime IT News

24/7 Acquires Canada's ClickThrough Interactive

24/7 Media Inc. Tuesday acquired Toronto-based ClickThrough Interactive, an Internet advertising sales network in Canada.

Financial terms were not disclosed.

ClickThrough represents about 65 Canadian Web sites and claims approximately 50 million advertising impressions per month. Its flagship Web sites include Toronto Stock Exchange, Canada Newswire, Multiple Listing Service Online, The Weather Network and Canadian Living.

ClickThrough will be maintained as a separate subsidiary of 24/7 Media. The company will continue to be managed by Jay Aber, who will retain the title of president of ClickThrough Interactive. As a result of the acquisition, ClickThrough intends to open new sales offices in several additional Canadian cities.

"Through our acquisition of ClickThrough, our recent increased investment in China.com, which operates the 24/7 Asia Network, and several soon-to-be announced major advancements by 24/7 Media Europe, we are taking concrete steps to firmly establish 24/7 Media as a global media power," said David J. Moore, CEO of 24/7 Media.

"ClickThrough has developed the premier roster of Web sites in Canada," said Mark Burchill, senior vice president, worldwide business development for 24/7 Media. "We look forward to pooling our strengths"

Through its flagship networks, 24/7 Media says it represents more than 2.1 billion ad impressions per month on more than 275 sites covering more than 20 countries.