RealTime IT News

999software.com Launches Campaign With emaildirect

Discount software store 999software.com Inc. launched a campaign via emaildirect Inc.'s Value-mail opt-in service.

Spending was not disclosed.

"Value-mail is a targeted, useful, value-rich product for advertisers looking to penetrate particular market segments in an efficient and effective manner," said Gary Brooks, president of emaildirect.

"By partnering with what we consider to be one of the stellar online software providers, emaildirect will be able to help 999software.com achieve its sales and marketing objectives."

999software.com is an Internet-only retailer that provides its customers with an ever-changing assortment of more than 400 software titles at discount prices of $9.99. The site also offers suggested titles for holidays and special occasions, along with software bundles at prices that are often better than $9.99.

emaildirect is a digital direct marketing company specializing in opt-in e-mail services. It is a member of the Coalition Against Unsolicited Commercial Email (CAUCE).