RealTime IT News

Freepages Group plc Partners with Flextech Interactive

London-based Freepages Group plc, the UK interactive branded services company operating under the Scoot trading name, formed an Internet partnership agreement with Flextech Interactive, a division of Flextech Plc, a UK g pay-TV operator.

Flextech's wholly owned channel Web sites, Bravo, Living, Trouble and Challenge TV, will be supplied with the Scoot value added business database of 2 million UK business records. Financial arrangements were not disclosed.

The Scoot database will be targeted to the channel's specific audience profiles. For instance, on the male-oriented channel site Bravo, the Scoot database could include take-out restaurants, sports suppliers and entertainment information, while on the woman's channel Living site, the Scoot data may be focused on childcare and employment agencies.

Scoot and Flextech Interactive said they anticipate that this agreement will form the basis for other business opportunities in the future.

"Flextech's diverse range of channels will help us to build our brand values by creating a range of consumer-oriented, highly targeted business and service segments," said Robert Bonnier, chief executive officer of Freepages.

Scoot (UK) is a wholly owned subsidiary of Freepages Group plc. It also operates Scoot services in the Netherlands and Belgium through a joint venture with VNU.

Flextech Interactive (FI) was formed at the beginning of 1996 (then known as Flextech New Media), to bring under one division the development of channel Web sites and other new media services.