RealTime IT News

Digital Impact Raises $10 Million

E-mail marketing company Digital Impact raised $10.6 million in its latest round of financing, including participation from past investors Institutional Venture Partners and Draper Fisher Jurvetson, and from new investor Harte-Hanks Inc.

"We recognize that the Web has propelled database marketing to a new level," said Richard Hochhauser, president and chief operating officer of Harte-Hanks. "We evaluated all the players in the e-mail marketing space and Digital Impact was clearly our first choice; we see a great synergy which combines online and off-line direct marketing expertise."

Digital Impact said it now employs more than 100 people and works with more than 50 customers. Recent new clients include Cooking.com, Furniture.com, Peet's Coffee & Tea, Pets.com, Reel.com and YourPharmacy.com. The company said it delivers more than 28 million opt-in e-mail messages a month.