NetCreations Inc Files for IPO
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Opt-in e-mail marketing firm NetCreations Inc. filed to raise as much as $57.5 million in an initial public offering.
"Our goal is to become the leader in opt-in direct marketing solutions on the Internet," the company said in its filing with the SEC.
The company sells its lists to advertisers that seek to target their promotions to consumers willing to receive e-mail ads in any of more than 3,000 categories. NetCreations said it has compiled and organized more than 3 million e-mail addresses for about 1,500 marketers, including Dell Computer Corp., Ziff-Davis Inc. and J. Crew.
Rosalind Resnick, 39, the company's chief executive, president and chairman, previously developed America Online's NetGirl Forum, which focused on dating and relationships. She holds a 51 percent stake in NetCreations before the IPO. Ryan Scott Druckenmiller, 29, the company's chief technology officer, holds a 49 percent stake.
Its Nasdaq symbol is expected to be NTCR.