First USA Signs Marketing Deal with Road Runner
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RPM is the new advertising and e-commerce sales arm for Road Runner, high speed online service. Under terms of its agreement with First USA, Road Runner said, it has the potential to recognize multi-millions in revenue. Specifics were not disclosed.
By aggregating Road Runner's 320,000 subscribers into a national network, RPM provides an opportunity for advertisers to tap the potential of the broadband environment.
"RPM is in a unique position to enable category leaders to test and develop broadband promotional strategies that will drive product sales," said Bobby Benya, RPM vice president of sales.