Phase2Media Will Rep for ELLE.com
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Interactive advertising and sales strategy firm Phase2Media has been named the exclusive ad sales representative in the U.S. for Hachette Filipacchi Media's ELLE.com, a portal for affluent young women.
In conjunction with the formation of the partnership, Phase2Media named Diane Silberstein as vice president, worldwide sales for ELLE.com.
"In Phase2Media we find the perfect partner who understands our brand and who provides us with a senior sales force which will quickly develop our revenue stream in the U.S.," said Laurent Negrier, vice president for marketing at ELLE.com.
Silberstein has a background as publisher of Elle in the U.S. Later, at The New Yorker, she held the positions of vice president, managing director and senior vice president, publisher, managing the national and global sales staff.
ELLE.com was launched this month as the portal access to all of the Web sites for the international editions of ELLE magazine. It features original content including fashion, beauty and lifestyle news, community, services and shopping. Additional highlights include streaming video of runway shows from around the world and over 20 forums that will enable users to discuss and exchange information.