ESPN Magazine Signs Marketing Pact With Infonautics
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Launched July 20, Sports Sleuth is an Internet source for free, personalized e-mail containing sports news and information gleaned from hundreds of national and local Web sites.
Visitors who register for free membership to the Sports Sleuth service will be offered a risk-free issue of ESPN The Magazine. Those who select the promotion can later choose to continue their subscription for a fee. Financial arrangements were not disclosed.
The Sports Sleuth service, now in a preview release, members to create a personal profile of teams from the NFL, NBA, NHL, Major League Baseball, and Division I-A NCAA Football. Sports Sleuth also tracks NASCAR.