Showstar Selects Bozell, Neale-May
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The public relations and marketing campaigns will kick off simultaneously with the launch of the company's site in September. Billings were not disclosed.
Neale-May will launch a public relations program designed to establish the art mega-site as the No. 1 art resource on the Internet for anyone interested in anything and everything art-related. Bozell plans to target a broad-based consumer groups ranging from sophisticated art collectors to general art enthusiasts.
"We are in the process of building an online art community that will attract everyone in the world interested in art, and are confident Neale-May & Partners and Bozell Worldwide Silicon Valley will succeed in helping develop our brand awareness while attracting millions of art lovers to our site," said John Punzo, president and CEO of Showstar Online.com