CDNow Names Organic Media as Online AOR
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Last March CDNow and N2K formalized their merger and in May Condo relaunched its music store, incorporating the best elements of CDNow and Music Boulevard.
Organic Media was responsible for collaborating with CDNow to link, re-brand and migrate Music Boulevard sites to CDNow, as well as manage all online advertising placement and online media development for the merged company. Organic said it now will work with CDNow to maximize global revenue, create customer acquisition campaigns and drive new efficiencies through online media. Billings were not disclosed.
"CDNow has enjoyed a great deal of success working with Organic Media over the past several months, and we look forward to collaborating with them to create multi-national online media campaigns for CDNow," said Chris Hoerenz, group marketing director for CDNow.