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CDNow Names Organic Media as Online AOR

Organic Media, the full-service online advertising and media management arm of Organic Inc., was selected as online agency of record by Internet music retailer CDNow.

Last March CDNow and N2K formalized their merger and in May Condo relaunched its music store, incorporating the best elements of CDNow and Music Boulevard.

Organic Media was responsible for collaborating with CDNow to link, re-brand and migrate Music Boulevard sites to CDNow, as well as manage all online advertising placement and online media development for the merged company. Organic said it now will work with CDNow to maximize global revenue, create customer acquisition campaigns and drive new efficiencies through online media. Billings were not disclosed.

"CDNow has enjoyed a great deal of success working with Organic Media over the past several months, and we look forward to collaborating with them to create multi-national online media campaigns for CDNow," said Chris Hoerenz, group marketing director for CDNow.

Organic said performance analysis and creative tests will be used to optimize music and shopping placements on partner sites ranging from Yahoo! and America Online to MTV and VH1.