RealTime IT News

adam.com Signs with 24/7 Media

Medical and health information site adam.com signed to outsource its ad sales to the 24/7 Media Network, in the health channel.

"This agreement with 24/7 Media represents an important component of our strategy, providing an efficient and effective means of generating advertising revenues for adam.com," said Robert Cramer, chief executive officer of adam.com. "Being a part of 24/7 Media's network and tapping into their established national sales team will be instrumental in helping adam.com build a higher profile with online ad buyers."

The 24/7 Media Affiliate Network provides advertisers with access to more than 250 sites including AT&T Worldnet, GoTo.com, MapQuest and Talk City. "We expect strong growth in advertiser interest in online medical and health information as that category booms," said David J. Moore, chief executive officer of 24/7 Media.

adam.com offers more than 10,000 pages of medical and health information covering about 1,500 topics, and a 500 gigabyte library of medical illustrations, photos, animation, videos and interactive content.