RealTime IT News

infoUSA Expands VideoYellowPagesUSA.com to San Francisco

VideoYellowPagesUSA.com, a division of infoUSA, said that due to "the overwhelming success" of its test marketing in Omaha, it has decided to expand its service to the San Francisco Bay area, effective Aug. 31.

VideoYellowPagesUSA.com is a multimedia yellow page directory service that includes listings for every business in the U.S. and currently features videos of nearly 700 advertisers in Omaha.

The video clips allow the business owners to demo products and services, give tours, and introduce staff. Traffic to the site grew to more than 10,000 page views per day in July, up four-fold from the beginning of the year, the company said.

"Advertisers love the concept and the response from consumers has been overwhelming," said Mike Geppert, VideoYellowPagesUSA.com president. "We're finding many visitors spend up to 20 minutes viewing videos and exploring the site."

The company has hired retired University of Nebraska football coach Tom Osborne as the official spokesperson for VideoYellowPagesUSA.com. Osborne is featured in several television commercials.

"We are eager to officially roll-out this revolutionary new product in San Francisco, the Internet capital of the world," said Vinod Gupta, chairman and chief executive officer of infoUSA.

InfoUSA provides of business and consumer information products and database marketing services. Customers include InfoSpace, Yahoo!, Microsoft and AOL.