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RealTime IT News

YesMail.com Expands Opt-In E-Mail Network

Permission e-mail marketing service YesMail.com added MapQuest, EarthWeb and Cybergold to its member network.

YesMail Network Partners can earn incremental revenue by giving their subscribers access to YesMail's permission e-mail network. YesMail members agree to receive offers, promotions and other information matched to their individual lifestyles or needs.

Marketers can send highly targeted messages to YesMail members who can elect to receive information in various interest categories. YesMail says it has more than five million permission e-mail customers.