RealTime IT News

Media Synergy Signs Multiple Zones

Startup e-mail outsourcing company Media Synergy signed a two-year agreement with Multiple Zones, a direct reseller of computer products and services, for HTML catalog delivery.

The company also recently signed an agreement to deliver Michael Tchong's ICONOCAST newsletter, a source of news and analysis for Internet marketers.

New management at the company includes Eric Goodwin, founder and former CEO of Fulcrum Technologies, who has been appointed CEO. Peter Evans, director of marketing and research for Canada's online service Sympatico, was named vice president of marketing. Goodwin and Evans join company founder Paul Chen, who takes on the role of vice president of research and development.

"We've signed close to 50 new accounts for the flo Network, our scalable e-mail delivery network, in the past three months," said Goodwin.

Media Synergy provides e-mail solutions that deliver high-volume, targeted and personalized e-mail to opt-in lists. Other customers include BancBoston Robertson Stephenson and E*Trade Canada.