RealTime IT News

TheBigHub.com Plans $5.3 Million Campaign

Destination site TheBigHub.com said it plans a $5.3 million media blitz to be launched in early fall.

The national advertising campaign, which is being coordinated by RNF Media, will include more than 800 television spots, plus network radio and newspaper placements.

"The purpose of this media blitz is to get the word out on TheBigHub.com, and to create a brand awareness that gets consumers to remember that TheBigHub.com is the ultimate destination for commerce, content, community and entertainment," said Doug Martinez, TheBigHub.com's chief operating officer and executive vice president.

TheBigHub.com is the gateway to a network of branded, affiliate sites designed to leverage its iSleuth search engine. Just this week the company launched comparative shopping site TheBigCompare.com, and other sites are planned.

Upcoming network affiliates include TheBigPets.com, TheBigTravel.com, TheBigRx.com, TheBigToys.com, TheBigBiz.com, TheBigAuction.com and TheBigTown.com. The company said it also plans to add more than 500 new specialty search engines.