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ARTISTdirect Network Signs with AdForce

Ad management and delivery company AdForce Inc. said that music destination site ARTISTdirect Network signed on as a new client.

The ARTISTdirect Network is designed to connect music fans directly to their favorite artists via official Web sites and online events, offering related merchandise for sale. The network consists of the Ultimate Band List and the online music community iMusic, as well as more than 30 official artist superstores, including TOMPETTYdirect.com, BECKdirect.com and PINKFLOYDdirect.com.

"We have chosen AdForce as our centralized ad-serving partner because AdForce's ad-serving technology is reliable and efficient, and can scale to meet our needs," said Marc Geiger, CEO of ARTISTdirect.