PARADIGM to Work With MapQuest Sites
Page 1 of 1
MoveQuest, a relocation site, and TravelPlan USA, a travel itinerary planner, help consumers plan their moves and vacations by putting personalized information at their fingertips. Financial details of the deal were not disclosed.
PARADIGM's technology "offers a 'win-win' for both MapQuest users and advertisers," said Jeannette McClennan, vice president of marketing and sales for MapQuest Publishing Group. "Users get to opt-in to receive special offers that will benefit them while traveling or relocating, and marketers have an opportunity to present these packages to a very relevant and interested group of consumers."
As individuals visit MoveQuest or TravelPlan USA, they will see a link offering the option to complete a short questionnaire consisting of move- or travel-related questions. The questions are designed specifically with the marketers of move- or travel-related products and services in mind, and providers of these products and services can sponsor or ask customized questions.
Individuals are not required to fill out any information to access MoveQuest or TravelPlan USA, and they are informed that their answers will be used for marketing purposes. Visitors are given the option of participating in direct marketing campaigns.