Pop Secret Scores Highest Click-Through for the Week
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The most clicked-on ad banner for the week ending Aug. 8 was Betty Crocker's Pop Secret ad with a 10.2 percent CTR, according to measurement firm Nielsen//NetRatings.
It marks one of the few times a traditional consumer company has captured the highest click rate, the firm said. Other consumer companies that have scored the No. 1 click rate have included Capital One, Jack Daniel's and Victoria's Secret.
The Pop Secret ad, featuring a sweepstakes for a trip to the Pop Secret Microwave Popcorn 400 auto race, captured a 10.2% click rate. It appeared on SuperMarkets Online's ValuPage Web site.
Top advertisers for the week, ranked by banner impressions, were:
|Advertiser||Impressions in millions||Reach %|
|6. Ad Council||35.7||7.8|
|7. America Online||33.9||15.1|
|9. Wingspan Bank||29.5||15.1|