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ICONOCAST Signs with NetGravity for Ad Serving

Interactive marketing management solutions company NetGravity said that ICONOCAST signed up to use its NetGravity AdCenter for Publishers to manage advertising inventory, target ads and measure ad performance.

ICONOCAST is a source of interactive marketing news and analysis.

"NetGravity's AdCenter for Publishers is a reliable and effective service for ICONOCAST," said Michael Tchong, founder and CEO of the operation. "The solution allows us to pay only for the inventory we distribute and has been extremely flexible with the volume of ads we serve as our traffic increases. NetGravity also offers us the unique opportunity to easily migrate to in-house ad management if the need arises in the future."

"NetGravity provides the freedom for customers to adjust their online revenue goals and respond to the growth of their business," said Eric W. Spivey, president and CEO of NetGravity. "We are confident that we will be able to provide ICONOCAST with the support and service they need to harbor their phenomenal growth and popularity."