OgilvyOne Worldwide Launches Dedicated Brand Group
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OgilvyOne Worldwide established The OgilvyOne Brand Practice, a new venture that will deliver the expertise of the agency's one-to-one brand marketers to clients in the consumer goods industry.
The OgilvyOne Brand Practice will be supported by a team of database, loyalty, CRM, and interactive specialists across the global network of OgilvyOne.
Jean-Paul Courant, 54, has been appointed president of The OgilvyOne Brand Practice. He was most recently vice president and senior partner and worldwide management supervisor based at OgilvyOne in Paris, supervising accounts such as IBM, Nestle and SmithKline Beecham. Prior to OgilvyOne, Courant spent several years at Unilever in various sales and marketing positions.
The OgilvyOne Brand Practice is a new way of delivering Ogilvy 360 Degree Branding and Customer Ownership to a special segment of clients, the company said.