Furniture.com Taps Bartle Bogle for Campaign
Page 1 of 1
Spending specifics were not disclosed, but the retailer said it will "easily eclipse" a $5 million radio and print campaign it ran in the spring.
"We'll be aggressively investing in brand advertising programs through year-end. . ." said Kirsten von Hassel, Furniture.com's vice president of marketing, in a news release.
Furniture.com said the U.S. office of BBH, which is 49 percent-owned by Chicago's Leo Burnett, offered its presentation document for the account in the form of "an item of furniture."