Skymalltravel.Com Picks K2 Design
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skymalltravel.com is a vertical portal from skymall.com inc. and its parent company SkyMall Inc. Billings were not disclosed.
As interactive agency of record, K2 has created several banners, including one utilizing Enliven technology, to help drive traffic to four of skymalltravel.com's free services and to promote its "skymalltravel.com Frequent Flyer Miles Sweepstakes." K2 is also responsible for media buying and placement. Initial buys include Go2.com, Weather.com, as well as the 24/7 and Click2Net networks.
K2 is also utilizing targeted direct e-mail to promote and target the Sweepstakes to skymalltravel.com's core market. E-mail will be directed to a qualified list of users who opt-in to receive promotional materials on a one-time only basis, the company said.
Other K2 clients include Arthur Andersen, NCR, Puerto Rico Convention Bureau, Sony Online Entertainment, Standard & Poor's and VarsityBooks.com.