RealTime IT News

Net-mercial.com Partners With GEO Interactive

Net-mercial.com, a developer of "while you wait" advertising products, announced a partnership deal with GEO Interactive to use its patented Emblaze streaming audio/video technology in Net-mercials.

Using GEO's Emblaze technology, Net-mercial.com is now able to offer the next generation of Net-mercials as an advertising solution using audio and video, without the need for any plug-ins. Financial arrangements were not disclosed. Net-mercials are interactive and can be viewed in real time from the moment a Web site is requested with minimal delays.

Net-mercials are a Web advertising vehicle that occupies the interstitial and intrastitial spaces that occur as a Web site or Web page loads. Each ad maximizes the use of an Internet space and time that is frequently void of any consumer experience.

Net-mercials currently load in under three seconds, while giving the consumer complete control of the ad.

"GEO's Emblaze technology allows us to offer our customers a more interactive advertising solution through fast loading audio and video Net-mercials -- consumers don't need to worry about waiting to load any plug-ins or add-ons," said Net-mercial.com's CEO David Lamb.

Each Net-mercial is displayed inside a window with a black "TV" like frame that draws the user's eye to the content shown on the screen. A timer informs the user that the ad is only temporary and will expire after a certain number of seconds or when the Web site loads. The user can choose, through a series of button bars on the frame to play, pause, request more information, print or exit the ad or wait while the requested site continues to load.