RealTime IT News

24/7 Europe to Rep for MSN/Hotmail Nordic Sites

24/7 Europe signed a deal with Microsoft's MSN to rep for the latter's Nordic portal network. The agreement covers the Nordic MSN portals and Hotmail.

Within the Nordic network MSN/Hotmail generates 60 million monthly impressions, Microsoft said. 24/7 Europe will develop a program for revenue generation through sales of advertising, sponsorships and partnership solutions for MSN's entire Nordic traffic.

"This agreement is a major advancement for our Nordic operations," said Stein Lillemoen, Nordic Regional Director, 24/7 Europe. "MSN/Hotmail has an enormous database of subscribers from which we can offer extremely sophisticated targeting options."

24/7 Europe's operations in Sweden, Norway, Denmark and Finland will work in conjunction with its international network to provide global sales coverage for MSN.