RealTime IT News

MyComputer.com Acquires BannerExchange.com

MyComputer.com, a provider of free Web tools, said it has purchased BannerExchange.com in preparation for the launch of a new free banner exchange service for advertisers.

The new BannerExchange.com will allow advertisers to exchange banner space across thousands of other sites in the MyComputer.com network of more than 100,000 Web sites. Terms of the acquisition were not disclosed.

MyComputer.com is a network of sites using one or more of the company's free Web site enhancement tools. Currently the network claims more than 40 million ad impressions each month.

MyComputer.com's anchor service, SuperStats.com, will be used to enhance the BannerExchange.com network by providing comprehensive tracking and reporting for advertisers using BannerExchange.com.

"BannerExchange.com will give members of the MyComputer.com network a strong ally in their marketing efforts by providing an advertising outlet that is focused on their target of small and medium-sized businesses," said Josh James, CEO of MyComputer.com.