internet.com Selects NetGravity Ad Solution
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The internet.com network provides real-time Internet news and information resources to Internet industry professionals, Web developers and experienced Internet users.
"internet.com has grown at a phenomenal rate over the past few years," said Alan M. Meckler, chairman and CEO of internet.com. "It was imperative that we had a solution in place that could meet our evolving business model and could serve ads to our expanding network of Web site properties."
internet.com will use NetGravity AdServer to manage, target, serve and report on advertising campaigns across its nine content channels -- Internet News, Web Developer, Internet Technology, Internet Resources, Internet Stocks, Internet Marketing, Internet Service Provider (ISP) Resources, Software Download and International.
NetGravity AdServer features sophisticated inventory management, dynamic ad targeting and delivery and detailed ad performance report generation.