RealTime IT News

NetCreations Adds Fashionmall.com, Asian Avenue

Opt-in e-mail company NetCreations Inc. marketing, has added Fashionmall.com, Asian Avenue and eight other Web sites to its PostMasterDirect.com Internet advertising network.

FashionMall.com is a portal selling clothing and accessories from major brands. It will integrate the NetCreations signup form on its post-purchase confirmation form as well as on the signup form to join Fashionmall.com's own e-mail customer list.

Asian Avenue is an Asian-American community site with more than 360,000 registered users. It will integrate the NetCreations sign up form into its member registration form.

NetCreations' other new partner sites are Friendly Email, a free e-mail service with more than 40 specialized domains; Galore, a search engine with 28 categories of interest; Guestbook.nu, a provider of free guestbooks that webmasters can add to their sites; BlackPlanet.com, an African American community site that will be launched by Community Connect; FriendFinder, a provider of online personals with over 4.5 million members; Site Meter, a resource to help webmasters track their traffic; eFun.net, a site offering sweepstakes for computers, electronics and other consumer products, and Slambook, which provides tools to help webmasters learn more about visitors to their sites.

NetCreations will store the sites' opt-in e-mail addresses in its Oracle database, provide e-mail delivery and merge/purge services, and offer the lists for rental through its PostMasterDirect.com online marketplace. The e-mail lists will initially rent for 10 to 25 cents a name.