SF Interactive Wins PeopleFirst.com Account
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SF Interactive said it will provide strategic and creative leadership for online advertising including branding, media planning and buying, Web site design, banner advertising, and direct e-mail.
"We chose SF Interactive because of the broad array of strategic marketing services they offer. The fact that they provide everything from account planning and research to online advertising was particularly attractive," said Susan Timmerman, director of marketing for PeopleFirst.com.
SF Interactive's current client list includes Discover Brokerage, VeriSign, Symantec, CBS Marketwatch, Jamba Juice, Moonstone Mountain Equipment, BabyCenter.com, PlanetRx.com, HomeGain.com, RemarQ, BravoGifts.com, San Francisco Music Box, 3Com's Palm Division and the Triarc Beverage Group (makers of Mistic, RC Cola and Snapple).