O&M Launches $17M MotherNature.com Campaign
Page 1 of 1
The campaign boosts the company's position as both a trustworthy information source and e-tailer. The television advertising will launch Aug. 31 in select cities.
It will air during highly rated programs and on major events such as the U.S. Tennis Open, Ryder Cup and the Emmy Awards. The campaign will continue to roll out throughout the fall in major markets and is expected to reach over 30% of the U.S. population.
Commercials feature Mother Nature personified as a witty, quirky character with an authoritative tone discussing health topics. The campaign will be extended to print and radio in September.
"Our search for the perfect Mother Nature was not an easy one. Mother Nature does tornadoes, mangoes and kiwis. What sort of person would that be? Powerful, smart, knowledgeable -- with a slightly warped sense of humor," said Chris Wall, executive creative director at Ogilvy & Mather.
MotherNature.com sells vitamins, supplements, minerals, and other natural and healthy products. The site also features health information with contributions from a panel of health and medical professionals.