SelfCare.com Signs Marketing Pact With AOL
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The deal gives SelfCare.com exposure to visitors at AOL's Health and Women's Channels and select Web sites belonging to Oxygen Media.
Financial arrangements were not disclosed.
SelfCare.com gains anchor tenant status in AOL's Shopping Channel, specifically the Health and Beauty Commerce Center, and the Health Channel Online Pharmacy.
SelfCare said it will promote its AOL keyword -- SelfCare -- in its offline advertising campaign.
SelfCare began 16 years ago as a health magazine and evolved into a health and wellness products catalog, now available on the Web.