RealTime IT News

New Analytics Added to InterWatch Electronic

InterWatch Electronic, an Internet vehicle for accessing InterMedia Advertising Solutions' (IAS) InterWatch Ad Expenditure service, has been beefed up with a new set of analytic capabilities.

Developed by USADATA.com, InterWatch iProspector may be purchased by subscribers to IAS' InterWatch Electronic as an analytical enhancement to compile comparative advertising data for specific companies or Web sites.

It also can filter results by dollar thresholds.

For example, InterWatch iProspector makes it possible for sales and marketing personnel to break out data in patterns such as rankings of competing auto makers' total ad spending; comparing ad spending on various travel Web sites; comparing how much Coca Cola spent on your company's Web site and on four competitors' sites; or rankings of software manufacturers who spent more than $10,000 per month on Web advertising.

InterMedia Advertising Solutions monitors advertising occurrences and expenditures on the Internet.

IAS tracks approximately 300 sites and 400 industries through its InterWatch Ad Expenditure service which analyzes brands, Web publishers, industry activity and growth trends.

USADATA.com is a business-to-business e-commerce portal supplying information for sales, marketing, research and planning professionals.

Clients include Microsoft, the National Football League, ABC Television, Sprint, PricewaterhouseCoopers, Cox Interactive, DoubleClick and Disney.