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PennMedia.com Syndicates Newsletter Content

Ad-backed opt-in newsletter company PennMedia.com formed a newsletter syndication division to provide its newsletter content to marketers.

The newsletter content available for syndication spans a range of consumer interests, from trivia and recipes to entertainment news and health tips.

As part of PennMedia.com's turnkey program for sponsors, the company customizes the content, inserts the sponsor's promotional messages, e-mails the newsletters to the sponsor's customers, and coordinates all customer service functions relating to subscriber questions. PennMedia.com will also assist its sponsors in acquiring subscribers to their newsletters.

"With our network, we have seen that text advertising in opt-in e-mail newsletters is the most effective type of Internet advertising for driving traffic to Web sites and acquiring new customers," said Beverly Chang, director of syndication for PennMedia.com. "Now, with our syndicated newsletter program, Internet marketers have a vehicle for managing customer relationships, by keeping the company's name in front of them on a regular basis with an entertaining, yet unobtrusive, medium."

Chang said that she envisions that the newsletter "The Daily Recipe" would be a popular choice for online grocers and other e-commerce companies offering food-related products. She added that business-to-business marketers might opt to sponsor "The Coffee Break," which features off-beat stories from newspapers around the world.

PennMedia.com mails newsletters to a combined subscriber base of more than six million.