RealTime IT News

Deltathree.com Signs Exclusive Ad Deal with CBS.com

Deltathree.com signed an deal making it the exclusive advertiser of Internet telephony services on the CBS.com site for two years.

On the CBS site, customers will be able to download PC-to-Phone software for calls from their PCs to regular telephones, order Internet Telephony calling cards and send Internet Voice Greeting cards.

Spending was not disclosed.

Deltathree.com said it will receive prominent positioning on the cbs.com pages, including fixed links and banners throughout the site.

The links will connect customers to a communications center created specifically for CBS by deltathree.com.

"CBS and deltathree.com are a perfect fit, said Elie Wurtman, chairman of deltathree.com. "Customers use the CBS sites to retrieve information and to communicate with each other, so it's only logical that they have readily available access to telephony."

Founded in 1996, deltathree.com (formerly known as Delta Three Inc) is a subsidiary of RSL Communications Ltd., an international facilities-based carrier that operates in 21 countries.