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Goodby, Silverstein Said to Land PlanetRx.com Account

Advertising agency Goodby, Silverstein & Partners reportedly has been awarded an estimated $30 million account for online pharmacy PlanetRx.com.

The review included several undisclosed shops nationwide, Adweek quoted sources as saying.

PlanetRx.com is said to be planning a national branding campaign that will likely include print, outdoor, broadcast and online advertising.

The client and the agency are still working out advertising strategy, and a new campaign could break before the end of this year, but may not happen until early next year, sources told Adweek. SF Interactive currently handles online duties for PlanetRx.



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