RealTime IT News

Goodby, Silverstein Said to Land Account

Advertising agency Goodby, Silverstein & Partners reportedly has been awarded an estimated $30 million account for online pharmacy

The review included several undisclosed shops nationwide, Adweek quoted sources as saying. is said to be planning a national branding campaign that will likely include print, outdoor, broadcast and online advertising.

The client and the agency are still working out advertising strategy, and a new campaign could break before the end of this year, but may not happen until early next year, sources told Adweek. SF Interactive currently handles online duties for PlanetRx.