RealTime IT News

JFAX.com Begins $20 Million Marketing Campaign

Messaging site JFAX.com launched the first stage of a planned $20 million marketing and advertising campaign.

Kalis & Savage Advertising helped with kickoff in the Los Angeles and Chicago markets. InterActive Agency Inc. (iAgency) will handle creative development.

"Working in concert, Kalis & Savage Advertising and iAgency will implement a dynamic marketing plan to effectively position JFAX.com before our target customers," said Jaye Muller, founder and co-chairman of the company.

"Kalis & Savage and iAgency are known for successfully introducing new technologies to Internet audiences, and their deep understanding of Unified Internet Messaging and its benefits make this team ideal to launch our national advertising campaign."

JFAX.com services enable the user's e-mail box to function as a single repository for all e-mail, fax and voice mail communications and permit e-mail and voice mail retrieval through e-mail or by phone.

Kalis & Savage, founded in 1995, has clients including Alpine Electronics, Futurestep.com, Hormel's Stagg Chili, People's Bank of California and Starbucks Southwest Zone.

Also founded in 1995, iAgency has clients such as Warner Bros. Studio Stores and Universal Studios Online.