RealTime IT News

dbusiness.com Signs with NetGravity

NetGravity said that news and information provider dbusiness.com is using NetGravity AdServer to deliver targeted advertising and e-mail campaigns to local business communities and markets.

"NetGravity's (NETG) AdServer software enables dbusiness to deliver targeted banner and e-mail advertising by region, demographics and preferences," said Tom Maffettone, CEO of dbusiness.com. "This advanced targeting ability allows us to offer our users important and relevant messages, and at the same time, help our advertisers reach their target audience with minimal waste."

dbusiness.com market sites are narrowly focused on the business community and business leaders in a specific region, offering the news and services that will be most beneficial to that area. Services offered include small business tools and the ability to locally buy and sell goods through the dbusiness.com local business auction.

Current areas covered are Atlanta, Austin, Charlotte/Research Triangle, Orlando, San Diego, Seattle, South Florida and Washington, D.C./Northern Virginia.