Acura to Sponsor Salon.com's Book Site
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Media network Salon.com signed an exclusive advertising agreement with the Acura Division of American Honda Motor Corp.
Acura will become the exclusive luxury automotive sponsor of Salon's Book site. The campaign runs through February 29, 2000. Spending was not disclosed.
In addition, Acura will sponsor a book review contest in which readers may submit a review of a current best-seller. Salon's book editors will judge the contest and the winning review will be published on the site.
"Salon.com (SALN) certainly draws a valuable online audience," said Walter Schild, CEO of Genex Interactive, Acura's interactive agency of record. "They're 'influentials' in their peer groups and the perfect match for Acura's brand messages."