RealTime IT News

Black Rocket Signs as Client

Pet supplies store named Black Rocket as its advertising partner, without a formal review for the $10 million to $20 million account.

" chose Black Rocket because of their ability to quickly build brands through exceptional creative execution," said Josh Newman, CEO of "We're looking forward to building a program that will highlight our knowledge, service and expertise on"

Black Rocket is responsible for launching the Yahoo! brand as well as recent branding efforts for Discover Brokerage.

"We're excited about the challenge of helping build a brand in such an explosive new category," said Steve Stone, a founding partner at Black Rocket.

Black Rocket and plan to kick off new advertising during the fourth quarter.

The campaign will focus initially on broadcast, and then move into other mediums yet to be determined.