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CDNOW Debuts Three New Commercials

Music retailer CDNOW and its ad agency Hampel/Stefanides are airing three new TV commercials as part of an ongoing campaign that debuted during the telecast of the 1999 Grammy Awards.

The new spots are appearing on cable networks MTV, VH1 and Country Music Television. Spending was not disclosed.

Hampel/Stefanides developed the ad campaign to highlight how personal the CDNOW (CDNW) experience is, where each consumer can create his or her own music Store. In each of the commercials, directed by music video and commercial director Mike Bennion in conjunction with Curious, the narrators describe their journeys through various eras and genres of music.

CDNow is in the process of merging with Columbia House, a club-based direct marketer of music and videos, which is owned equally by Sony and Time Warner.

Hampel/Stefanides, founded in 1993, was acquired last fall by Envoy Communications Group. Clients include Castrol Motor Oil, National Discount Brokers, Aer Lingus, BASF Corp. Altec Lansing Technologies, PhoneFree.com and Steve Madden Shoes.