Colgate-Palmolive Selects AGENCY.COM as Interactive AOR
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Billings were not disclosed.
AGENCY.COM will work with the $9 billion consumer products company to provide all interactive strategy, development, advertising, partnerships and e-commerce endeavors.
First task is the complete redevelopment of the corporate Web site and the integration of Colgate-Palmolive's global operations into the site.
AGENCY.COM clients include 3M, British Airways, Compaq and Texaco, among others.
Colgate-Palmolive sells its products in more than 200 countries and territories around the world under such brand names as Colgate, Palmolive, Mennen, Softsoap, Protex, Sorriso, Kolynos, Ajax, Axion, Soupline, Suavitel and Fab, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.