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Spring Internet World '98 Adweek Forum Highlights Marketing Strategies

How effective is the Web in branding products and services? That and other marketing/advertising issues will be addressed in the two-day Adweek Forum, part of Mecklermedia's Fifth Annual Spring Internet World '98, being held at the Los Angeles Convention Center March 9-13.

The Adweek Forum program will be presented on Monday, March 9 and Tuesday, March 10.

"The tools to market products and services have changed but the fundamentals of achieving success have not," said Alan M. Meckler, chairman and CEO of Westport, CT-based Mecklermedia. "Marketers still need a strategy and planning to ensure their Web sites are profitable. The speakers gathered at this forum and the top-notch curriculum set by the editors at Adweek show the best examples of Internet retailing and advertising."

Leading a discussion titled "Where is AdSpend Today: And What are the Barriers to Reaching the Magic $1 Billion," Bill Bass from Forrester Research will show what publishers can do to make their sites more attractive to advertisers now while Internet retailing is still maturing.

Michael Krantz from Time magazine will lead a panel entitled "How the Web Audience is Going to Change" on how the Web audience is evolving. He will provide the latest information on consumers' Web habits, their length of time on the Web and the real reasons for click-through.

Spring Internet World '98 is expected to draw more than 50,000 Internet professionals with more than 600 exhibitors. For registration information, call 1-800 MECKLER (1-800-632-5537), or visit Mecklermedia's Events Web site.