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RealTime IT News

eBay Banner Nets 18 Percent CTR

The most clicked-on banner for the week ending Sept. 5 was an ad for auction site eBay, which had an 18.6% CTR, according to Web measurement firm Nielsen//NetRatings.

The top advertisers, ranked by banner impressions, were:

AdvertiserImpressions in MillionsReach %
TRUSTe260.815.0
Microsoft145.229.1
Amazon81.924.7
CDNOW42.916.5
Yahoo!42.516.4
Next Card35.815.1
Ad Council32.27.2
Red Cross29.78.5
AT&T27.312.5
SexTracker27.04.4

Impressions reported include house ads that run on an advertiser's own Web property.

Top Banners, ranked according to reach percent, were:

AdvertiserReach %Creative
First USA/MSN3.9Chess Players The World Over Are Joining The Game Against Kasparov. How About You?
GetSmart3.9Find: A Loan for Me. Refinancing, Second Mortgage, Debt Consolidation
Bonzi Software3.8Speed Up Internet Connection
Autoweb3.0Buy it; Sell it
Capital One3.0Visa Platinum; Credit Limit, Fixed APR, Apply Online, Submit
Acceleration Software2.9Find the ball and win a free Internet Telephone AND a web accelerator!
Ad Council2.9ESGR: Employer Support of the Guard and Reserve.
Beyond.com2.8Win A Sega Dreamcast System!
Autoweb2.8GET A PRICE
ShopNow2.8Where will you be at the millennium? Reserve NOW! It's not too late to plan!

Ad banners that run predominantly on an advertiser's own property or house ads are not included in the above.

Rankings are based on audience measurement of people who have access to the Internet from home.

Average click rate for the top banners was 0.55 percent. Banners may be viewed here.



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