NewsPage.com Selects Grey Advertising as AOR
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Grey will manage all brand, creative, media and promotion strategy and development for NewsPage.com. The agency will begin working immediately on a major branding campaign for NewsPage.com. Billings were not disclosed.
"Grey demonstrated they have what it takes to grow the NewsPage.com business dramatically and quickly -- both critical to our success," said Kathy Greenler, vice president of marketing at NewsPage.com.
NewsPage.com previously retained Beyond Interactive as its online media-buying agency. Beyond Interactive was recently acquired by Grey Advertising and will continue in that role.