RealTime IT News

TicketMaster Online-CitySearch Names Agency

Ticketmaster Online-CitySearch reportedly has named J. Brown/LMC Group as its agency, handling strategic planning and creative responsibilities for an account estimated at $5 million to $10 million.

Others participating in the review included Peterson Milla Hooks, Wolf/Doyle, Colby Effler & Partners, and Young & Rubicam, according to Adweek. Ground Zero was Ticketmaster's (TMCS) previous agency and did not participate in the review.

"Our announced agreement to acquire Microsoft's Sidewalk City Guides has given us a greater national presence instantly," Crista Bailey, director of advertising and promotions for the company was quoted as saying. "However, since we are inherently a local brand, we wanted an agency qualified for this dual mission."

J. Brown/LMC Group is a unit of Grey Advertising.