RealTime IT News

A Campaign in a Coffee Cup

Off-line promotion specialist Eisnor Interactive Inc. launched a promotional campaign that features ads on coffee cups for online investment and financial news publication TheStreet.com.

New Yorkers will find TheStreet.com cups at dozens of delis and gourmet coffee shops in the city's financial and corporate districts. Spending was not disclosed.

"This is a great way to reach people as they go to work or throughout the day in a very unimposing way," said Di-Ann Eisnor, CEO of Eisnor Interactive. "We believe that non-traditional media buys are much more effective at building our clients brands as they target their desired audience."

The coffee cup ads are part of a larger fall advertising campaign that Eisnor Interactive created and launched for TheStreet.com on Aug. 11 in New York, San Francisco, Atlanta, Boston, Seattle and Dallas.

As well as a national radio spot, the campaign includes thousands of ads in locations including phone kiosks, subways, buses, airport baggage claim areas, magazines, newspapers and billboards.

"Coffee fuels the financial community," said Kevin W. English, chairman and chief executive officer of TheStreet.com. "Now, with our branded coffee cups, even more investors than ever will be waking up to TheStreet.com."

Eisnor clients include Staples.com, Reebok, Polaroid, Nickelodeon, CyberShop, MapQuest.com, Prodigy Internet, N2K, Pseudo Programs, Inc., BOL and GTE Internetworking, among others.