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Webstakes.com Names Heater Advertising as AOR

Online sweepstakes promotions company Webstakes.com named Heater Advertising as its agency of record.

Heater said it will work with Webstakes.com on the creative development and execution of a multi-million dollar national consumer and trade advertising campaign, scheduled to launch in November.

"The leading-edge online promotions that Webstakes.com develops for its clients give us a solid foundation on which to create an integrated advertising campaign," said Bill Heater, chairman of Heater Advertising.

Heater clients include Redhook Ale Brewery, Anheuser Busch, Scudder Kemper Investments, Fleet Bank, Directhit.com and Blink.com.

Webstakes.com integrates sweepstakes, contests and similar promotional events with direct marketing tools and a membership database of more than 1.6 million consumers.

Clients include NBC, Citibank, Disney, CBS Sportsline, CDW, PC Flowers&Gifts.com, PC World, Shopnow.com and Mapquest.com.