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Media Synergy and Winfreestuff.com Form Alliance

E-mail outsourcing company Media Synergy formed a strategic alliance with Winfreestuff.com, which allows people to win promotional items and gathers names for opt-in marketing lists.

The partnership will allow both companies to bolster their e-mail marketing solutions, which include lead generation and opt-in list development, large-scale e-mail campaign design and deployment, and results measurement and reporting.

"Both our companies strive to provide innovative e-mail solutions for online marketers," said Mark Healy, president of winfreestuff.com. "We are pleased to partner with Media Synergy, and to be able to offer its solution for outsourced e-mail, which perfectly complements our own approach to cost-effective list development and lead generation."

"Our customers already understand the power of targeted e-mail campaigns for one-to-one marketing and ongoing customer interaction," said Eric Goodwin, CEO of Media Synergy.

"The partnership with winfreestuff.com allows our customers to build on their online successes, by expanding their opt-in lists through proven, cost-effective lead generation."

Winfreestuff. launched in July 1999 to connect consumers with merchants using a behavioral based model. The company provides a platform where consumers find the products and services they need, while the merchants receive targeted opt-in e-mail addresses.

Clients include Omaha Steaks, Reel.com, chipshot.com, fogdog.com and eBags.

Media Synergy customers include BancBoston Robertson Stephens, CNET, E*Trade Canada, Michael Tchong's ICONOCAST, Multiple Zones International and PC Computing.