Intraware Launches Quiz Show Marketing Concept
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Intraware Inc., a provider of Internet-based services for IT professionals, in conjunction with online marketing company Gamelet, launched a promotional entertainment and technology quiz site aimed at IT professionals.
Jane's IT-Quiz features an interactive, multi-player game that tests IT knowledge while providing participating vendors with a traffic-generating alternative to traditional online banner ads.
Quiz players answer multiple-choice questions that test IT knowledge in order to move their way up the java-based game board. If a question stumps a player, he or she can click on a "Hint" button that takes them to a software vendor site, where they can find the answer.
"Jane's IT-Quiz represents a breakthrough from a marketing perspective," said Terry Healey, vice president of marketing at Intraware. "It's a highly focused alternative to expensive banner ads because it provides a more economical and effective concept of co-operative traffic sharing, enabling Intraware and its partners to reach a very select, highly qualified audience."